New Beauty Concept // Beauty Pie

Just before Christmas a very exciting beauty package from new brand Beauty Pie landed on my doorstep, and I had to wait until after the Christmas break to delve in and try it. This past weekend I have been properly looking into the brand and trying some of their products, which has been very exciting. I LOVE it when something amazing is launched, and Beauty Pie is just that. Beauty Pie is a new make-up concept that aims to change the way we, the consumer, shop for make-up. The mission? To bring members the best beauty products at a totally transparent factory cost - “no mumbo jumbo, no middleman, no markups”.

an image of beauty pie make-up reviewed
To experience Beauty Pie, you sign up to a monthly subscription - priced at £10 - which allows you to purchase a whole collection of make-up at a fraction of their usual price. This means for a foundation that would usually be £30, you’d spend close to £5, and a lipstick will cost you £2.24 - gals, that's the cost of your morning coffee! Even if you didn’t want to continue a subscription, paying for one month and buying a foundation - for example - would cost around £15 (the ten pounds subscription plus the factory cost) + shipping and handling fees as opposed to the £30 non-member price.

There are so many more products on-site than I first expected, which means you really do have a great choice - it's a beauty addicts' heaven! The concept is all about attaining luxury products without the mark-up and I have heard that the ingredients found in Beauty Pie’s products are similar to those from luxury brands like Charlotte Tilbury and MAC. The company has vowed that they do not re-engineer cosmetic formulas to fit particular retail price points; they don’t pay the big margins and they show us the complete break down of the factory cost so we can see exactly where the money has been spent.

an image of beauty pie products
When I put the make-up to the test, I wasn’t disappointed. You can curate a great little make-up kit with Beauty Pie. The product design is simple, chic and to the point. Products are not over packaged and are light to be ecologically conscious, which I really love. Despite the shade being too dark, my favourite product that I have tried so far is the Beauty Pie Everyday Great Skin Foundation (£4.75-£5.06), a lightweight formula that provides great coverage and a dewy, soft-focus finish that is long lasting and not at all cakey. I also really rate the lipstick so am excited to get some more of those. You can watch my latest YouTube video on Beauty Pie to see the products I have in action…

Are you going to check out Beauty Pie? Do you think it's a concept that will last?

*this post contains PR samples*

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