Beauty Discovery // The Ordinary by DECIEM

Sometimes in life, the most ordinary things are the best solutions. In beauty particularly, sometimes there’s no need for fuss, ornate packing and a list of ingredients as long as your arm. The Ordinary, the new brand from Deciem’s Brandon Truaxe, has emphasised this, consequently taking the industry by storm. I love Deciem - whose brands include Grow Gorgeous, Hand Chemistry, NIOD and Hylamide. I love its range of products, the ethos, and the people behind the brand. Whenever the company introduces something new, I get this giddy feeling, because I simply know it’s going to be something of sheer genius; something else to shake up the beauty industry.

The Ordinary by Deciem is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. The Ordinary is born to disallow commodity to be disguised as ingenuity. So what is it offering? honestly priced skincare ingredients in their simplest, purest form housed in stripped back packaging. I couldn’t quite believe my eyes when I first saw the prices of these products - which range from £4.90 to £12.70 - because of the ingredients that were on offer. High prices are usually attached to such ingredients from prior experience, so this is a shake up that made great skincare ingredients accessible for all.

An image of The Ordinary by DECIEM
The only thing to get your head around is the labels; the names of products are all very scientific, however if you know your beauty and indeed your skin, you’ll know what you’re after. Deciding what my skin needed was difficult because I could have got over excited and piled every product onto my skin (don’t do that, ever!) but I really examined my current routine and worked out what I could introduce, where and why. I opted for The Ordinary Vitamin C Suspension 23% + HA Spheres 2% (£4.90)*, a water-free, silicone-free stable suspension of vitamin C and hyaluronic acid to brighten and protect skin against ageing. My skin is always one that suffers dullness, so brightening ingredients are a must for me, and I love vitamin C; there’s just something about it that makes everything fresher and juicer come morning. Ideally this should be applied in the evening, but it can be used in the morning if you prefer. L-Ascorbic Acid is the pure form of vitamin C and is unstable in presence of water. This formulation suspends extremely fine L-Ascorbic Acid in a silicone-free base without the use of water, maximising topical delivery of the vitamin C suspension.

an image of The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
I have used vitamin C serums before, but nothing close to the potency of The Ordinary. I was surprised at the formula, which was white and gritty (it reminded me of Infacol in consistency) as opposed to oily and smooth. The product does sink into the skin quickly and efficiently though. The only thing I would say is always wash your hands after use. I’m presuming the reason the lines on my hands have tinged orange is because the vitamin c oxidises and I didn’t wash my hands post use. Luckily it doesn’t oxidise on the face or we would look like one of Willy Wonka’s Umpa Lumpas.

The Ordinary Vitamin C Suspension 23% + HA Spheres 2%

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