NEW IN // Illamasqua Lip Lures Liquid Lipsticks

Y'know when a blog post seems to take you ages to compile and it feels like you've been working on it for what seems like 10 million weeks? that's exactly how I feel at this point with this post. I have wanted to get this up for a while now, but i've just been stupid with my organisation. I ended up swatching all 10 shades on my lips and then I couldn't work out which shade was which due to my lights making three colours look the same, so I've decided to also add in hand swatches with a few 'on ma lips' shots. If you haven't gathered by the title, I am indeed talking about the Illamasqua Lip Lures (£19.50)*, which I have been totally obsessed with since I received them, and have now worn every single shade. When I say I adore the formula of these, boy do I mean it; the liquid lipsticks glide onto lips with a glossy feel, but then set to become a really creamy lipstick - "dewy without being sticky, bold without being heavy". The formula is so easy to apply too as it's more on the thicker side which really helps with control and precision in over drawing lips if that's your thing. This is made particularly easy with the slender shaped sponge applicator. Some of the darker shades do have a tendency to bleed slightly if you do put them on the skin so it may be a good idea to overdraw with liner first.

An image of all 10 Illamasqua Lip Lures
I am no gloss fan so I was apprehensive about these at first because obviously they're not the matte liquid lipstick formula we've familiarised ourselves with lately, but I think I actually prefer them. The finish is sheeny but looks very similar to some satin bullet lipsticks I have. The Illamasqua Lip Lures are SO comfortable to wear, and even though they're very creamy, they are very long lasting, even the lightest shade. I can wear these (while smoking, eating and drinking) for a good 4/5 hours without feeling like I need to top up and even after that time they still look good, just slightly less intense. Also,  as always, Illamasqua wins points for super sleek packaging. I love how chic these look with each having a different Illamasqua logo on to match the shade inside.

an image of Illamasqua Lip Lures applicator
My favourites are definitely Bloom (pink nude), Orchid (deep purple), Pow (hot pink), Embers (hot orange) and Nebulous (deep green). Yes, Nebulous is amazing and would look great as we come into the autumn; surprisingly I think I can rock a deep green black. 

Illamasqua Lip Lure in Bloom
Illamasqua Lip Lure in Orchid
Illamasqua Lip Lure in Pow
Illamasqua Lip Lure in Embers
Illamasqua Lip Lure in Nebulous
Illamasqua Lip Lure in Bloom (pink nude), Rose (rose pink), Dusk (cool deep pink), Jus (deep berry), Sorbet (warm red).
Illamasqua Lip Lure in Bloom (pink nude), Rose (rose pink), Dusk (cool deep pink), Jus (deep berry), Sorbet (warm red).
Illmasqua Lip Lure in Virtue (box red), Orchid (deep purple), Embers (hot orange), Pow (hot pink) and Nebulous (deep green).
Illmasqua Lip Lure in Virtue (box red), Orchid (deep purple), Embers (hot orange), Pow (hot pink) and Nebulous (deep green).

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