NEW IN // Trying IT Cosmetics Make-up

I always aim to take photographs of products before using them, largely because it looks a hell of a lot nicer. In this case though, that ethos went out of the window because I was simply too excited to try the products out. IT Cosmetics was a brand I had only heard of through the bloggersphere, primarily because it was a US brand that wasn't easily accessible in the UK – uhm why don’t we yet have an Ulta or Sephora? A favourite among many American YouTubers and bloggers, us UK beauty mavens were finally able to access the brand in April when IT Cosmetics launched our side of the pond at QVC. I have been testing a few of the products out, and I must confess that I have become acutely obsessed with them.

An image of the IT Cosmetics Make-up
IT Cosmetics was developed by leading plastic surgeons and dermatologists and created by Jamie Kern Lima, a former TV news anchor who suffered from many skin concerns, including rosacea, hyper-pigmentation and barely there brows. I always connect with a brand with a story to tell, as you know you're getting a product that has been crafted with a great deal of passion and dedication to a certain cause.

IT Cosmetics offers six core products in the UK, of which I have three. It's hard to choose a favourite because I really love all three, but the Bye Bye Pores Poreless Finish Airbrush Powder is a gem. I have really got back into using loose powders recently - and despite being slightly messy to work with - the IT Cosmetics Bye Bye Pores Poreless Finish Airbrush Powder (£29)* sets my make-up without being too dry or cakey. The powder works to erase the appearance of pores, wrinkles and excess oil and offers a matte finish. The powder is to be used with the accompanying Heavenly Luxe Airbrush Powder Brush*, which *OH MY* is SO soft. Like, seriously soft. I mainly use this powder to set the oiler parts of my face, which tend to be my forehead and chin. What I am especially drawn to is that although it's a mattifying powder, if I am wearing a particularly dewy foundation, the powder doesn't completely take away the glow. And we all know how I love me some glow!

An image of the IT Cosmetics  Bye Bye Pores Make-up Powder
If you know me, you'll know I am not one to get that excited over mascaras; they're just not ma thing. HOWEVER, the Hello Lashes 5-in-1 Volumizing Mascara (£23)* really works wonders for me. The mascara states that it works as a volumising mascara, conditioning, hydrating lash primer, lash-enhancing serum, lash tint and lash comb/curler all in one, which I admit is a pretty bold claim. I love lengthening mascaras as opposed to volume, but this provides the right amount of both. The thin, plastic brush features little spikes that grab and lift/curl lashes, while - my favourite bit- the small lash ball at the tip is great for detailing and reaching the inner and outer corner lashes, as well as emphasising the lower lashes without clumping. The formula is definitely hydrating and conditioning as my lashes still feel like they have movement; not at all dry or crispy like some mascaras can make them feel. I'm genuinely really impressed.

an image of IT Cosmetics Hello Lashes 5-in-1 Volumizing Mascara

The final product I have is the Brow Power Universal Eyebrow Pencil Duo (£22)*, a transforming, long wear eyebrow pencil with a waterproof and smudge proof formula that adjusts to all brow colours. I was really sceptical at first to see how an eyebrow pencil could offer one universal shade, especially because I am a big fan of dark and defined brows. FLEEKY BROWS ALWAYS PEOPLE. Well, I do try. This pencil, however, matches my brows perfectly. It's not the best brow pencil I have ever used, possibly because I am used to a smaller nib like the ABH Brow Wiz, but it does the job pretty well. I find the spooley a little big also, but I have a separate spooley brush for my brows anyway. I guess I am rather fussy over that part of my face. The product doesn't budge when it's on though and pretty easy to get a defined shape.

The only slightly frustrating thing about IT Cosmetics - if I really had to nit pick something - is that the packaging (although very sleek) has that same kind of material on its products as NARS. Y'know the stuff that shows every slight make-up mark and fingerprint, but to be fair it washes a lot easier than NARS' products so all is forgiven. I am definitely looking into trying the base products, and will be keeping a close eye on what's to come next. Have you tried IT Cosmetics?

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