Skinnydip London's new Carnaby store

Four words: Skinnydip London is AWESOME! A little while back, I was invited to the store launch of the infamous accessory mogul, Skinnydip London. Yes folks, the brand now has a standalone flagship boutique just off of Carnaby Street in London. When the invite landed it my inbox, my colleague and I were so excited, and our excitement intensified by the sheer amazingness of photo opportunities we had conjured up in our heads. The store certainly didn't disappoint; there was pink glitter, mermaid and unicorn merch and a number of fun slogan accessories thrown in for good measure, as well as a ton of gemstones, holographic hues and bags disguised as quirky juice and milk cartons. The brand had even put on a spread of sugary sweet cupcakes (which I couldn't eat *sobs*) and enough cocktails to imitate that of a beach bar - it was all rather swell.

a photo of skinnydip london cupcakes

Now I think this is a genius idea: a clutch, purse or pouch that can be customised with fun statement stickers. I think I am going to have to invest in the purse and get sticker happy! I think they do phone cases in a similar style which also can be stickered - how blooming cool is that?

a picture of a skinnydip london backpack

There were so many phone cases that my eyes just continued to pop after each new discovery. I think the 100% Mermaid case may be a good place to start in terms of building a Skinnydip London collection (or maybe.. a shrine!), however they also had silicone designs of a Mermaid Martini and Unicorn Tears, which I am very much torn by. This brand can make the most decisive person indecisive. Quite literally.

#carnabyxskinnydip event Photo Booth

The mermaid shell bag just tipped me over the edge. I am seriously still in awe of all the fashionably fun products - this is a brand whose street cred goes through the roof! If you haven't had the chance to pop in, I highly recommend you do, and soon. Be prepared to spend at least an hour deciding which accessory needs to make its way home with you though... don't say I didn't warn ya!


  1. I really want that mermaid phone case! This shop looks like so much fun I need to make a visit x

    Georgina | Rent or Chanel?

  2. I've seen so many pictures of their new store and it really does look like what dreams are made off! I'm getting excited just looking at your pictures Jem, everything looks incredible! x

  3. I'd never heard of Skinnydip but their store looks amazing! I need to go!!!

    - Elodie x