Superdrug Summer Swap Shop

I used to think I was quite frugal with my money, but as I've gotten older, I seem to have become more materialistic than ever: I don't want a cheaper alternative, I want the real deal. I blame the marketing industry for making me shallow... I cannot help it! Despite my materialistic yearning and desire to be wealthy, I'm quite frankly not, and doubt that I will ever be. This means that sometimes there has to be compromise, especially when it comes to my spending. This is where Superdrug come in. I was recently informed about Superdrug's Summer Swap Shop*, whereby you provide a list of five items you deem a necessity in your summer routine, and the brand will advise you on how to swap them for own brand alternatives. OK, so the packaging may not be as swish, but they pretty much do the same thing. I know that I am definitely a sucker for pretty packaging and displaying products in a certain way (I think all bloggers are guilty of this), but I really found this a little eye opening to what I can alternatively use, which will also save my pennies in the long run. Recent research shows that the average Brit could save over £150 a year by swapping expensive brands to own brand beauty and toiletries, and if I were to purchase own brand products, I could save around £27.50 per shop. That's an extra week's food supply. So what did I swap?

a photo of super drug own brand products

Firstly, I said I couldn't go through summer without cocoa butter, I mean, it's the idealistic scent of summer ( as well as coconuts of course), so Superdrug has challenged me to use their Vitamin E All Over Body Cream instead. I'm not wholeheartedly sold on this one yet, it just doesn't have the same *I want to lick my own arms* scent to it. Alas, it moisturises sufficiently, and that's what we're getting at here: compromise. Secondly, I usually go for Hand Chemistry's Retin Oil during the summer for an extra bit of moisture and to also help reduce my scars and stretch marks, so I have found the Superdrug Restoring Skin Care Oil a fantastic alternative. In terms of sun cream, I like something a little bit fancy, just to make the experience that whole lot nicer. I usually buy one from the Hawaiian Tropic range, the swirly one looks pleasing and smells extra good; however the Solait Moisturising Sun Lotion SPF30 does the trick, and is also water resistant. It doesn't smell half bad either. In terms of cleansing, the obvious repurchase for me is the Liz Earle Cleanse & Polish, followed by the brand's Brightening Mask, so when this little beauty arrived I was super excited to give it a try. The Naturally Radiant Brightening Hot Cloth Cleanse is a two-in-one alternative, which is also saving me time as well as money - fabulous! I really do like this cleanser and will definitely re-purchase the next time I run out of C&P. Another dupe for a Liz Earle product is the Superdrug Refreshing Toning Mist, which is exactly like the Liz Earle Toner Spritz. I have to be honest and say I don't like this one as much, but there really isn't a lot in it, I just find the Liz Earle one to be lighter in spray power and more like a mist, whereas the Superdrug one literally fires liquid at your face. Still refreshing though. 

How much do you think you could save? What are your thoughts on own-branded products?

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